A STUDY ON NEW PRODUCT DEVELOPMENT TOWARDS READY TO EAT FOOD”
Author(s):
Prachi Shahdeo, Dr. Roopa KV, Prof. Sunitha BK, Parul Bansal, Prabhleen kaur, Prishita agrawal, Paridhee agarwal
Keywords:
Abstract
There is a tremendous problem in various cities with respect to time and traffic. At the same time, both men and women are working in a variety of households. From this point of view, they spend most of their time working either in the office or at home and have very little time to prepare meals. They also don't prefer to go out for food, which is why the ready-to-eat food has become popular. The research is conducted in Pune city. Pune is the second-largest city in Maharashtra, India. The benefits of ready-to-eat foods have led to an increase in the market for ready-to-eat food products. From college students to bachelors to people at the workplace, ready-to-eat food is easy to make and preferred as a quick fix to hunger. The main aim of this study is to identify consumer perception towards Ready-to-eat food in Pune city. Also, this study helps to identify the factors that influence the buying behaviour of Ready-to-eat food. The consumer perception and brand choice of Ready-to-Eat food were measured by the response of various people living in Pune City. A survey was conducted and various secondary sources were referred to derive the niche expertise of findings.
Article Details
Unique Paper ID: 159159

Publication Volume & Issue: Volume 9, Issue 11

Page(s): 550 - 558
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