The Impact of COVID-19 on Online Shopping Sites: A Comparative Study of Consumer Behaviour before and After the Pandemic.
Pandemic, COVID, Consumer, Behaviour, Prioritize
Shopping behaviours amongst Indian consumers has evolved during the ongoing COVID-19 pandemic. During the early stages, a large number of Indian consumers were either in containment zones or there were limited options available for making their necessary and discretionary purchases. This led to consumers trying new channels, products and brands, which in turns has resulted in changes to consumer’s shopping habits and their path to purchase. Amazon Advertising commissioned a study with Kantar in July of 2020 to understand the impact of COVID-19 on buying preferences of Indian urban active internet users. The total population covered under the urban active internet user definition was 309 million as of 2019. The study illuminated different trends, many of the Indian shoppers surveyed prefer to research products online before making online or offline purchases. Amazon has emerged as one popular destination for product discovery amongst those researching online.
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Unique Paper ID: 159165

Publication Volume & Issue: Volume 9, Issue 12

Page(s): 240 - 243
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