IMPACT OF COVID 19 PANDEMIC ON ONLINE SHOPPING IN KERALA WITH SPECIAL REFERENCE TO THIRUVANANTHAPURAM DISTRICT

IMPACT OF COVID 19 PANDEMIC ON ONLINE SHOPPING IN KERALA WITH SPECIAL REFERENCE TO THIRUVANANTHAPURAM DISTRICT
Author(s):
DEEPA V P, Dr. S Geetha
Keywords:
COVID-19, pandemic, online shopping, customer satisfaction.
Abstract
The COVID-19 pandemic has accelerated the shift towards a more digital world. Retailers raised to the challenge, not just by supporting more online sales, but by accepting advanced technologies that created connections with shoppers or made their customer experience more convenient. As people admitted social distancing, they turned to online shopping more than ever before. As per the statistical data, more than 59 percent of customers were practicing social distancing and wanted to minimize their shopping time outside of the home. The present study examines how the pandemic has changed the way customers use online shopping and analyse customer satisfaction.
Article Details
Unique Paper ID: 159427 Publication Volume & Issue: Volume 9, Issue 11 Page(s): 1174 - 1177
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