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@article{160765,
        author = {Udaykumar krishnapriya},
        title = {Customer Segmentation and Behavior Analytics: Unveiling  Marketing Insights},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {1},
        pages = {1173-1180},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=160765},
        abstract = {This research paper explores the application of customer segmentation and behaviour analytics in deriving marketing insights. Understanding customer preferences and behaviours is vital for effective marketing strategies in today's data-driven business landscape. The paper delves into the concept of customer segmentation, discussing different segmentation approaches and techniques. It then investigates the role of behaviour analytics in capturing and analyzing customer interactions, engagement patterns, and purchasing behaviour. By leveraging customer segmentation and behaviour analytics, organizations can gain valuable insights into customer preferences, tailor marketing campaigns, and enhance customer experiences. },
        keywords = {Customer Segmentation and Behavior Analytics: Unveiling  Marketing Insights},
        month = {},
        }