Towards Greener Roads: Analyzing Consumers’ Awareness level and understand determinants of consumers’ perceptions of Electric Vehicles in Delhi NCR.
Barkha Rani, Dr.urmila mandia
Government policies ,consumers’ EVs,Perceptions, Awareness,Transportations,emission,incentives.
Electric Vehicles (EVs) offer a promising solution to combat environmental degradation and climate change in transportation. As a cleaner alternative to traditional vehicles, they can reduce greenhouse gas emissions and promote sustainable mobility. However, the successful integration of EVs depends on consumers' awareness, perceptions, and purchase intentions. Consumer awareness and perception significantly influence the adoption of new technologies, including EVs. Awareness refers to consumers' knowledge about the benefits and drawbacks of EVs, while perceptions shape their willingness to adopt these eco-friendly options. Understanding these determinants is crucial for promoting EV adoption. Delhi NCR faces urgent air pollution and traffic congestion challenges caused by conventional vehicles, necessitating a transition to cleaner transportation alternatives. Analyzing consumer awareness and perceptions of EVs in this dynamic urban setting is essential for targeted interventions. This research aims to investigate consumer awareness and study the determinants influencing their perceptions and purchase intentions of EVs in Delhi NCR. The study's objectives include assessing current awareness levels and studying the determinants impacting consumer perceptions towards EVs in the region.
Article Details
Unique Paper ID: 161257

Publication Volume & Issue: Volume 10, Issue 3

Page(s): 146 - 156
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