Dr.Chandralekha J.S
social media, marketing, digital marketing, social media marketing, AI, chatbox
Recently the social media usage has increased drastically; this phenomenon has not only impacted first world countries but also developing and third word counties too. Developing countries and successful industrialized nations can both benefit economically and socially from the Internet. With minimization of digital divide, the social media works as a gateway that links millions of people. The social media has created a worldwide forum for dialogue and has generated a revolution of innovation and entrepreneurship through E-commerce. in this digital era social media marketing has become necessity. Social media marketing uses social networking sites to raise visibility on the internet to promote products and services. Social media platforms are useful for building social and business networks and for exchanging ideas and knowledge. The present research mainly emphasises current trends & future prospects of social media marketing.
Article Details
Unique Paper ID: 161326

Publication Volume & Issue: Volume 10, Issue 3

Page(s): 297 - 306
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