TECH SIMPLICITY AND SME TRIUMPH: EXPLORING THE PERCEIVED EASE OF USE OF TECHNOLOGY ON SME PERFORMANCE IN BULOBA, UGANDA DURING THE COVID-19 PANDEMIC
Author(s):
Denis Niyongere, Olutayo K. Osunsan, David Musooli, Benard Wanambwa
Keywords:
Perceived ease of use, technology adoption, SME performance, Uganda
Abstract
The study investigated the challenges faced by Small and Medium-sized Enterprises (SMEs) in Buloba, Uganda, with a focus on technology adoption and its impact on performance, exacerbated by the COVID-19 pandemic. The study adopted a descriptive quantitative design to investigate the connection. A total of 79 SMEs were included in the study using nonprobability sampling (purposive). The findings suggest a prevalent low level of SME performance, particularly in employee increase, return on investment, and debt payments. Despite a generally low perceived ease of technology use, there's a moderate perception that technology is easy to access and learn. The regression analysis indicates that perceived ease of technology use does not significantly impact SME performance. Recommendations include diversifying revenue streams, investing in targeted technology training, strategic integration of technology into operations, holistic performance assessments, and embracing a culture of continuous adaptation. Collaboration and knowledge sharing within the SME community are also emphasized for overcoming challenges.
Article Details
Unique Paper ID: 161686

Publication Volume & Issue: Volume 10, Issue 6

Page(s): 55 - 62
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