Pharmaceutical Digital Marketing, AI And Advertisement For Pharmaceutical Sale And Marketing
Author(s):
PethkarShreyas
Keywords:
Pharmaceutical marketing, sale, digital marketing strategies, e-pharm, social media.
Abstract
"Digital" has grown to be a significant aspect of daily life. At a faster pace, every industry has been adjusting to the digital age. The pharmaceutical sector hasn't exactly been able to embrace digital marketing, except from the website. Nowadays, a growing number of pharmaceutical enterprises use e-commerce or social media platforms for digital marketing. Customers can now purchase things online thanks to this. While some organizations are attempting to include digital into their larger marketing strategies, others are still striving to grasp the full worth of this medium. All of the companies, however, are unable to sell products online because they manufacture prescription drugs, which are prohibited from being sold online. For instance, Pfizer uses social networking sites to interact with consumers and respond to their needs. Facebook, Twitter, and YouTube were utilized for customer communication. Among the earliest firms to start a YouTube channel was Johnson and Johnson. Pharmaceutical businesses in the North East, Quantum Pharmaceuticals and The Specials Lab, provide online ordering for specialty medications, supporting e-commerce and digital marketing.
Article Details
Unique Paper ID: 162014

Publication Volume & Issue: Volume 10, Issue 7

Page(s): 226 - 237
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