Pharmaceutical Digital Marketing, AI And Advertisement For Pharmaceutical Sale And Marketing
Pharmaceutical marketing, sale, digital marketing strategies, e-pharm, social media.
"Digital" has grown to be a significant aspect of daily life. At a faster pace, every industry has been adjusting to the digital age. The pharmaceutical sector hasn't exactly been able to embrace digital marketing, except from the website. Nowadays, a growing number of pharmaceutical enterprises use e-commerce or social media platforms for digital marketing. Customers can now purchase things online thanks to this. While some organizations are attempting to include digital into their larger marketing strategies, others are still striving to grasp the full worth of this medium. All of the companies, however, are unable to sell products online because they manufacture prescription drugs, which are prohibited from being sold online. For instance, Pfizer uses social networking sites to interact with consumers and respond to their needs. Facebook, Twitter, and YouTube were utilized for customer communication. Among the earliest firms to start a YouTube channel was Johnson and Johnson. Pharmaceutical businesses in the North East, Quantum Pharmaceuticals and The Specials Lab, provide online ordering for specialty medications, supporting e-commerce and digital marketing.
Article Details
Unique Paper ID: 162014

Publication Volume & Issue: Volume 10, Issue 7

Page(s): 226 - 237
Article Preview & Download

Share This Article

Join our RMS

Conference Alert

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024

Last Date: 15th March 2024

Call For Paper

Volume 11 Issue 1

Last Date for paper submitting for Latest Issue is 25 June 2024

About Us enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on

Social Media

Google Verified Reviews