A STUDY ON CONSUMER ON- LINE BUYING BEHAVIOR
Author(s):
Dr.Swathi.S
Keywords:
Consumer, on line , Buying Behavior, Technology and gender.
Abstract
In this paper the concept of consumer behavior is discussed. It majorly focus online buying Behavior of the consumer with special reference to gender. Today we see after the LPG in 1990 liberalization, privatization and Globalization our Indian market got lots of the opportunities in trade and Business. when the demand for products started to become more and more globally . the customer market also was able to adopt and change in many ways. the customer need and wants are kept mainly in focus from production to distribution. we see technology adoption in marketing of products. the main reason why technology is adopted in marketing is to make sure the products accessibility ,availability and awareness becomes more easy. the internet and mobile has made a huge impact on the marketing. Today in 21 st century customer do not like to purchase products physically. they want more comfort ,easy ,fast , less risk, time saving, less amount of money to be invested on product purchase and extremely good quality .we can see that all this type of options are available in online buying. so we can say that today the need of the hour is online buying. The paper is based on primary and secondary data. The 110 convenient sample are used in the paper. the consumer choosen for the study belong to the age group of 21 to 25 years located in Mysore. The results reveals that there is a difference in buying pattern , money spent and satisfaction level. The results indicate that gender difference is found in online buying behavior.
Article Details
Unique Paper ID: 162433

Publication Volume & Issue: Volume 10, Issue 10

Page(s): 97 - 102
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