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A STUDY ON STAKEHOLDERS PREFERENCE ABOUT E-SERVICES OFFERED BY BANK

  • Unique Paper ID: 162814
  • Volume: 10
  • Issue: 11
  • PageNo: 111-116
  • Abstract:
  • Today’s world is one with increasing online access to services. One part of this which is growing rapidly is electronic banking. Combined with online retailers there is a lot of money changing hands, directed only by communication over the internet. This is very convenient and the ready access to the internet in all first-world countries. Consumers today are much selective in choosing banking services in terms of their demands and preferences. To be competitive, banks must develop services to satisfy customers as well as delight them at the same time. E-banking in developing countries grows rapidly in the past decade. Their research indicates that for consumers’ attitudes and adoption towards e-banking, there were significant differences between the two groups, e-banking users and non-e-banking users, with respect to demographic profiles, attitudinal properties and preferences for service delivery channels.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 10
  • Issue: 11
  • PageNo: 111-116

A STUDY ON STAKEHOLDERS PREFERENCE ABOUT E-SERVICES OFFERED BY BANK

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