• ISSN: 2349-6002
  • UGC Approved Journal No 47859
Author Login IJIRT Partner Network (IPN) Login

Agriculture Marketing and supply chain management: Challenges and opportunities in Indian Market

  • Unique Paper ID: 163179
  • Volume: 10
  • Issue: 11
  • PageNo: 976-981
  • Abstract:
  • In today’s competitive world, competition among different types of firms has become very fierce and expectations of the customers has forced marketers to invest and experiment new business models. Modern management thinkers advocate the collaboration among different business partners including agro business. In this context, study of supply chain management has become an important part in agriculture marketing. Today agro food businesses have realized that they cannot compete as a solely autonomous industry and have to collaborate with other agencies to serve customers better. A pivotal reason for collaborating with supply chain companies is the shelf life constraints of food and agricultural products, the perishable nature of food products and increased customer awareness to safe and environment friendly products. The objective of this paper is to understand the concept of supply chain management and its application in agribusiness. This paper will focus on the concept of Supply chain management, its potential performance constraints and suggested improved approaches.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 10
  • Issue: 11
  • PageNo: 976-981

Agriculture Marketing and supply chain management: Challenges and opportunities in Indian Market

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry