Product Packing on Consumers Purchase Behavior with reference to E-Sandhai Private Limited

Product Packing on Consumers Purchase Behavior with reference to E-Sandhai Private Limited
Author(s):
Marutha Harshini M, Santhiya A
Keywords:
Product packing, Consumers purchase behavior.
Abstract
The objective of this study id to determine impact of product packing on consumers purchase behavior. Packaging is often the first thing consumer notice about a product. A visually appealing a well designed package can grab attention and make a positive first impression, potentially leading to a purchase. This research also identified the relationship between the dependent and independent variable. This in the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study sample of 120 respondents has been collected and tested the readability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packing elements like packaging color, packaging size, packaging material, design of the wrapper and printed information are most important factor in consumer purchase behavior
Article Details
Unique Paper ID: 163190 Publication Volume & Issue: Volume 10, Issue 11 Page(s): 848 - 853
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