Product Packing on Consumers Purchase Behavior with reference to E-Sandhai Private Limited
Marutha Harshini M, Santhiya A
Product packing, Consumers purchase behavior.
The objective of this study id to determine impact of product packing on consumers purchase behavior. Packaging is often the first thing consumer notice about a product. A visually appealing a well designed package can grab attention and make a positive first impression, potentially leading to a purchase. This research also identified the relationship between the dependent and independent variable. This in the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study sample of 120 respondents has been collected and tested the readability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packing elements like packaging color, packaging size, packaging material, design of the wrapper and printed information are most important factor in consumer purchase behavior
Article Details
Unique Paper ID: 163190

Publication Volume & Issue: Volume 10, Issue 11

Page(s): 848 - 853
Article Preview & Download

Share This Article

Join our RMS

Conference Alert

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024

Last Date: 15th March 2024

Call For Paper

Volume 11 Issue 1

Last Date for paper submitting for Latest Issue is 25 June 2024

About Us enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on

Social Media

Google Verified Reviews