CONSUMER ATTITUDE TOWARDS E-TWO WHEELER VEHICLES AT VADODARA

CONSUMER ATTITUDE TOWARDS E-TWO WHEELER VEHICLES AT VADODARA
Author(s):
Dr. Hiren Harsora, Kshitij Sharma, Limbani Bhavin Jitendra
Keywords:
Consumer attitude, E-two-wheeler vehicles Perceptions, Preferences, Purchase intentions, Demographics
Abstract
This research investigates consumer attitudes towards e-two wheeler vehicles in Vadodara, focusing on factors influencing perceptions, preferences, and purchase intentions. A comprehensive survey was conducted, gathering data on demographics, ownership status, familiarity with e-two wheelers, perceived advantages and disadvantages, factors influencing purchase decisions, and opinions on government incentives and charging infrastructure. Findings indicate a strong interest among respondents, particularly among young adults and students, with over half of the surveyed population owning e-two wheeler vehicles. Environmental friendliness emerged as a primary advantage, while concerns were raised regarding charging infrastructure availability and the limited range per charge. Government incentives and the availability of charging stations were identified as influential factors in purchase decisions. These findings provide valuable insights for policymakers, manufacturers, and marketers aiming to promote the adoption of e-mobility solutions in Vadodara and beyond.
Article Details
Unique Paper ID: 163258 Publication Volume & Issue: Volume 10, Issue 11 Page(s): 1050 - 1058
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