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@article{163418,
        author = {Samiksha Mukindrao Bandgar and Nikita Hemant Bankar and Shruti Jayant Lad and Rajiya Chirag Mulla and Prof. M. A. Rane},
        title = {Robotic Framework For Customer Care and Digital Marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {2940-2945},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=163418},
        abstract = {The field of digital marketing has undergone profound transformation with the advent of automation and artificial intelligence technologies. This abstract introduces a cutting- edge robotic framework for digital marketing, offering a paradigm shift in the way businesses strategize, execute, and optimize their online marketing efforts. The robotic framework combines machine learning, data analytics, and process automation to create a powerful ecosystem that automates routine marketing tasks, enables data-driven decision-making, and enhances overall campaign performance. From automated ad placement and content creation to real-time performance analysis and customer segmentation, the framework empowers marketing professionals to achieve unprecedented levels of efficiency and precision. Key components of this framework include AI- driven marketing analytics tools, chatbots for customer engagement, and programmatic advertising solutions. These elements work in harmony to streamline marketing operations, drive personalized customer interactions, and adapt campaigns in real-time based on performance metrics. The transformative potential of implementing a robotic framework in digital marketing, resulting in reduced operational costs, improved targeting, increased ROI, and ultimately, a more satisfying customer experience. It emphasizes the need for businesses to embrace automation and data-driven decision-making in an era where consumer expectations and market dynamics continue to evolve rapidly.},
        keywords = {Digital Marketing, Data Analytics, Process Automation, Online Marketing, Data- Driven	Decision-Making,	Campaign Performance, Ad Placement, Content Creation, Customer Segmentation, Marketing Professionals, Marketing Analytics, Chatbots, Personalized Customer Interactions, Customer Experience, Operational Costs.},
        month = {},
        }