Navigating the Gig Economy: Impact onTraditional Commerce Models
Dr. Naincy Prajapati
Gig Economy, Traditional Commerce Models, Freelancers, Flexibility, Employment
The gig economy represents a significant departure from traditional commerce models, transforming the way individuals work and businesses operate. This research paper explores the significance of both traditional commerce models and the gig economy, highlighting their distinct characteristics and implications for employment patterns and job security. Traditional commerce models have long relied on structured employment relationships, where individuals work for a single employer on a full-time or part-time basis. These models often prioritize stability, predictability, and benefits such as healthcare and retirement plans. However, they can also limit flexibility and autonomy for workers. In contrast, the gig economy is characterized by short-term, flexible work arrangements facilitated by digital platforms. Gig workers, often referred to as independent contractors, freelancers, or on-demand workers, have the freedom to choose when, where, and how much they work. This flexibility appeals to individuals seeking supplemental income, work-life balance, or alternative career paths. The paper found that the gig economy's rise has profoundly impacted employment patterns and job security. On one hand, it has created opportunities for individuals to access income streams outside of traditional employment channels, fostering entrepreneurship and innovation. On the other hand, it has raised concerns about the erosion of traditional employment protections, such as healthcare benefits, retirement plans, and labor rights. Moreover, the gig economy has contributed to shifts in employment dynamics, including the prevalence of part-time, temporary, and contingent work arrangements.
Article Details
Unique Paper ID: 164301

Publication Volume & Issue: Volume 10, Issue 12

Page(s): 422 - 428
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