Consumers' Preference Towards Online Travel Agencies with Reference Bhopal Madhya Pradesh
Consumer preferences, online travel agencies, barriers, influential determinants.
Today, the travel and tourism industry has been particularly affected by the great advancement and the wide application of e-commerce in business. Present study investigated the factors that affect customers preference towards the online and offline tourism market. This research also investigates the potential of those factors to influence the decision of travel agencies choice. Most studies on travel agencies choice consider that the customer preference is influenced before he makes the decisions based on the information that is available, online or offline. Thus, the online travel booking is the act of booking for the travel over the Internet. Most of the travel booking are nowadays done by using their websites and applications. It has been continuously eliminating the concept of traditional booking methods and is almost virtual now. The main purpose of the study is to know the determinants influencing consumer preferences and satisfaction level towards online travel agencies. The secondary data such as research papers and information, etc. that is available on various sources are used in this research study. This paper includes deep insight about the key determinants of consumer preferences and will discuss the various aspects of online travel agencies, which certainly increase the satisfaction level of consumer. Customer preference in India is almost changing and creating a tremendous potential for the tourism industry to look for innovative ideas and bring in new service with creative marketing approach to tap the huge working population.
Article Details
Unique Paper ID: 164545

Publication Volume & Issue: Volume 10, Issue 12

Page(s): 1718 - 1722
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