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@article{164617,
        author = {Leena K K and Dr. Neetu Suraj},
        title = {Exploring AI Applications in Nano Marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {12},
        pages = {1903-1910},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=164617},
        abstract = {This study explores the intersection of artificial intelligence (AI) and nano marketing, aiming to elucidate the multifaceted role of AI in shaping contemporary marketing strategies. Employing a systematic literature review methodology, the research examines secondary data sources encompassing academic journals, conference proceedings, and industry reports. By synthesizing insights from existing literature, the study offers a comprehensive understanding of AI applications in nano marketing, focusing on hyper-personalization, consumer engagement optimization, ethical considerations, and emerging trends. The findings underscore the transformative potential of AI in enhancing marketing effectiveness through tailored messaging, real-time adaptation, and improved customer targeting. Moreover, the study highlights the significance of addressing ethical concerns such as data privacy and algorithmic bias in AI-driven marketing practices. Additionally, the research identifies emerging trends, including real-time personalization and integration with augmented reality (AR) and virtual reality (VR) technologies, shaping the future of AI-driven nano marketing. Practical implications derived from this study provide actionable insights for marketers to leverage AI technologies effectively, fostering innovation and maintaining competitive advantage in the dynamic marketing landscape},
        keywords = {Artificial Intelligence (AI), Cross-Industry Comparisons, Ethical Considerations, Hyper-personalization, Nano Marketing},
        month = {},
        }