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Exploring AI Applications in Nano Marketing

  • Unique Paper ID: 164617
  • Volume: 10
  • Issue: 12
  • PageNo: 1903-1910
  • Abstract:
  • This study explores the intersection of artificial intelligence (AI) and nano marketing, aiming to elucidate the multifaceted role of AI in shaping contemporary marketing strategies. Employing a systematic literature review methodology, the research examines secondary data sources encompassing academic journals, conference proceedings, and industry reports. By synthesizing insights from existing literature, the study offers a comprehensive understanding of AI applications in nano marketing, focusing on hyper-personalization, consumer engagement optimization, ethical considerations, and emerging trends. The findings underscore the transformative potential of AI in enhancing marketing effectiveness through tailored messaging, real-time adaptation, and improved customer targeting. Moreover, the study highlights the significance of addressing ethical concerns such as data privacy and algorithmic bias in AI-driven marketing practices. Additionally, the research identifies emerging trends, including real-time personalization and integration with augmented reality (AR) and virtual reality (VR) technologies, shaping the future of AI-driven nano marketing. Practical implications derived from this study provide actionable insights for marketers to leverage AI technologies effectively, fostering innovation and maintaining competitive advantage in the dynamic marketing landscape
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 10
  • Issue: 12
  • PageNo: 1903-1910

Exploring AI Applications in Nano Marketing

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