A Study on Consumer Brand Awareness and Preference of Fast Moving Consumer Goods(FMCG)with Special Reference to Tirupur district
Author(s):
N.Saranya, Dr.G.Jothi
Keywords:
Brand Awareness, Brand Preference, Consumer behavior towards Fast Moving Consumer goods
Abstract
The fast-moving consumer goods (FMCG) sector is an important contributor to the India’s GDP growth. Currently FMCG industry is the important sector in the Indian economy and provides the employment to around 3 million people. Over the years, India FMCG sector has been growing at a healthy pace on account of growing disposable income, booming youth population and increasing brand consciousness among consumers. The aim of this research work is to study the customer’s satisfaction towards FMCG products. The researcher highlights the consumer brand awareness and preference of Fast-Moving Consumer Goods with special reference to Tirupur District of Tamilnadu. The study is started with the objective of examining socio economic background of respondents, analyzing factors motivate for purchasing FMCG products, identifying brand awareness and brand perception towards FMCG products. This paper reveals that consumer behavior is largely affected by place, product price, and promotion people influence and market wide factors. However, effect of these factors also differs from product to product.
Article Details
Unique Paper ID: 164657

Publication Volume & Issue: Volume 10, Issue 12

Page(s): 2557 - 2563
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