HOTEL EMPLOYEES' PERCEPTIONS, INFLUENCE AND HOTELS' COMMITMENT ON GREEN STRATEGIES AND PRACTICES: AN IMPORTANCE-PERFORMANCE ANALYSIS
Author(s):
Keith Shirlvin Nigli, Dr. Anitha G, Dr. R. Satheeshkumar
Keywords:
Green Hotel Strategies; Employee Perceptions; Hotels Commitment; Sustainable Hospitality.
Abstract
The present exploratory research investigates hotel employees' perceptions on green hotel strategies and examines the influence employees and hotels commitment on green strategies. The questionnaire includes of four sections: demographic characteristics, perceptions of the employees on green strategies, and performance of the hotel on green strategies and hotels commitment on green strategies. The study was conducted in Bangalore, India, using a survey method. The researcher has collected data from 261 hotel employees. The findings revealed that employees consider green strategies to be important, with an overall importance mean of 3.96 on a 5-point Likert scale. However, they perceived the actual performance of these practices to be relatively low, with water management strategies being the least practiced. The correlation analysis showed a positive relationship between green practices and hotels commitment, with the highest value between hotels commitment and air quality (r = .42, p = .000). MANOVA test revealed that employees' perceptions on green practices were influenced by demographic variables such as age, education, department, and years of experience in the hospitality industry. In conclusion, the study highlights the disparity between the perceived importance and actual performance of green practices in hotels, as evaluated by employees. The findings also indicate a positive correlation between green practices and employees' dedication to the organization, emphasizing the need for hotels to enhance their environmental sustainability efforts.
Article Details
Unique Paper ID: 164760

Publication Volume & Issue: Volume 10, Issue 12

Page(s): 2632 - 2642
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