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A STUDY OF OPPORTUNITIES AND PROBLEMS ASSOCIATED WITH TEA TOURISM IN ASSAM

  • Unique Paper ID: 165038
  • Volume: 11
  • Issue: 1
  • PageNo: 347-348
  • Abstract:
  • Assam holds an important place in the global tea industry. The state is also one of the foremost states with enormous tourism potential. It is rich in diverse natural flora and fauna, cultural heritage, monuments, and abundant wildlife population. Although the government has recently taken a number of actions to revitalize the state's tourism industry, one important area that it has overlooked is the potential of agritourism. India's tea tourism industry, which is a part of the agritourism sector, is expanding quickly. As there are a growing number of tourists visiting to enjoy the stunning green tea estates throughout the nation. This study focuses on the state's tea and tourism industry. One of the main drivers of Assam's employment and economy is tea. With over 800 significant tea estates, Assam has the greatest potential of any state in the country to grow as a destination for tea tourism. There is too much for tourists to enjoy in Assam's tea estates. If carefully planned and implemented, these gardens, with their century-old bungalows, verdant lawns, and widely spaced, exquisite tea trees, have the potential to completely transform Assam's tourism industry. In addition, there are golf, rafting, trekking, nature hikes, and tea-picking activities. Therefore, the goal of this study is to highlight the potential for tea tourism in the state and to talk about different strategies that could improve it.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 1
  • PageNo: 347-348

A STUDY OF OPPORTUNITIES AND PROBLEMS ASSOCIATED WITH TEA TOURISM IN ASSAM

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