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Analysis of Luxury Brand Management: Focus on Nur Majan Company in Oman

  • Unique Paper ID: 165176
  • Volume: 11
  • Issue: 1
  • PageNo: 680-683
  • Abstract:
  • This research analyzes the luxury brand management strategies of Nur Majan watches, an Omani brand renowned for its luxurious and elegant timepieces. The study investigates how the company manages its brand, implements marketing and design strategies, and maintains its reputation for exclusivity and quality. The research includes a survey of 80 clients and interviews with Nur Majan employees to understand the brand's management strategies.
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  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 1
  • PageNo: 680-683

Analysis of Luxury Brand Management: Focus on Nur Majan Company in Oman

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