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Understanding Salaried Investors' Behavioural Patterns: An Analysis of Stock Market and Alternative Investment Avenues in Pune, India

  • Unique Paper ID: 165220
  • Volume: 11
  • Issue: 1
  • PageNo: 233-239
  • Abstract:
  • This research paper examines salaried investors' behavioural patterns in Pune, India, focusing on their investment decisions in both the stock market and alternative investment avenues. The study aims to achieve three primary goals through the lens of behavioural finance theories. Firstly, it analyses salaried investors' decision-making processes when selecting between share market investments and alternative avenues such as mutual funds, real estate, and fixed deposits. Secondly, it aims to find the critical behavioural biases and cognitive factors influencing these investment choices, exploring how they differ between the two investment domains. Lastly, the research investigates the socioeconomic factors, risk preferences, and market conditions on the investment behaviour of salaried investors, examining how these factors contribute to the investment preferences between the stock market and alternative avenues. Through a comprehensive comparison, this study provides insights into the complex dynamics of salaried investors' investment behaviour in Pune, India, shedding light on the underlying psychological and socioeconomic factors shaping their investment decisions.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 1
  • PageNo: 233-239

Understanding Salaried Investors' Behavioural Patterns: An Analysis of Stock Market and Alternative Investment Avenues in Pune, India

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