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@article{165411,
        author = {Kandukuru Nagathimmaiah  and Dr. Devendra Kumar Ojha},
        title = {Customer Preferences and Satisfaction Levels for Smartphone Brands Rayalaseema Region Andhra Pradesh – A Study },
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {11},
        number = {1},
        pages = {1161-1174},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=165411},
        abstract = {This research study investigates customer preferences and satisfaction levels for smartphone brands in the Rayalaseema region of Andhra Pradesh, India. Using a structured survey, we collected data from a diverse demographic to identify the factors influencing smartphone brand choice and overall satisfaction. The analysis reveals key determinants such as price, brand reputation, feature set, and after-sales service, which significantly impact consumer preferences and satisfaction. The findings offer valuable insights into the regional market dynamics, highlighting the dominant brands and the attributes most valued by customers. These insights can help smartphone manufacturers and marketers devise strategies that better cater to the specific needs and expectations of consumers in the Rayalaseema region.},
        keywords = {Smartphone brands, customer satisfaction, consumer preferences, Rayalaseema, Andhra Pradesh, market analysis.},
        month = {},
        }