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Strategic Workforce Planning for Indian Fashion Industry in the Era of Gig Economy

  • Unique Paper ID: 165604
  • Volume: 11
  • Issue: 1
  • PageNo: 1519-1526
  • Abstract:
  • Employment generation and welfare of the employees is the key to the economy of any country. India is now the youngest and highest populated country of the world which is both the opportunity and challenge. The new generation workforce demonstrates changing attitude and standards in the way they prefer to work. This is also supported by the new digital age and employers’ welcoming the change as it seems to be the win-win situation. This has introduced a concept of Gig Economy, where temporary and flexible jobs are commonplace and is a trend of independent contractors and freelancers instead of full-time employees. The phenomenon of working remotely is witnessed by all of us during the COVID-19 pandemic and corporates are moving forward to identify job roles which can be detached from workplace and be converted to either fully remote or hybrid mode. Fashion industry largely refers to the design, manufacturing, distribution, marketing, retailing, advertising, and promotion of all types of apparel. The industry has presence of manufacturing in entire value chain from fibre to apparel. The industry is the 2nd largest employment generator in India, after agriculture. Indian apparel industry’s firm size distribution is skewed towards small firms. Any significant strategic intervention in this sector will have high impact on the overall economy of the country. This is the conceptual review paper highlighting the need for strategic workforce planning for Indian fashion industry to be globally competitive in the wake of emerging gig economy.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 1
  • PageNo: 1519-1526

Strategic Workforce Planning for Indian Fashion Industry in the Era of Gig Economy

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Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

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