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The Internet as a conventional radio maker in anticipation of change without listeners

  • Unique Paper ID: 165641
  • Volume: 11
  • Issue: 1
  • PageNo: 1774-1782
  • Abstract:
  • The aim of this study is to gain an understanding of the facts that show an essential element that emerges on the Internet and traditional radio in predicting audience growth. It is expected that the results will provide a clear and objective picture of how and why the Internet has replaced traditional radio in forecasting audience change. The scientific advantage of this study is to develop communication science, especially in the field of radio broadcasting. Radio stations are now starting to change their broadcasting to meet the changes in their audiences that are starting to use the new media of the Internet. It has been found that the audience of radio uses multimedia on radio broadcast websites in line with the changes in conventional radio transmission, not only related to radio content but also the form of media that is available for listening easily. On the other hand, internet technology is seen as a new medium, which refers to a variety of changes in the production, distribution, and use of media. The creativity of content generated easily can be distributed to the listener. Radio continues to look for the latest advances in broadcasting technology and broadcast material. According to this study, if Indonesia wants to keep up with the developments of the times, they must immediately switch from analogue radio to digital radio. Moreover, this study finds that modern radio needs to use digital systems to transmit data—not just voice but text, images, and visuals.
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  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 1
  • PageNo: 1774-1782

The Internet as a conventional radio maker in anticipation of change without listeners

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