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A Study on Personal Factors Influence the Purchase of Branded Android Television

  • Unique Paper ID: 165731
  • Volume: 11
  • Issue: 1
  • PageNo: 1747-1749
  • Abstract:
  • The spread of Android televisions has transformed the consumer electronics business, with multiple brands competing for market share. However, knowing the personal elements that drive customer behaviour in the purchase of branded Android TVs is critical for effective marketing efforts. The purpose of this study is to look into how personal characteristics such as demographics, lifestyle, and personality qualities influence customer behaviour when it comes to purchasing branded Android TVs. The growing popularity of branded Android televisions has created a desire for a better knowledge of the elements that drive customer purchasing decisions. The purpose of this study is to investigate the impact of personal factors on customer behaviour in relation to the purchase of branded Android television. A survey of 150 consumers was done in Salem city. The findings revealed that consumers were more inclined to buy branded Android televisions due to their increased exposure to technology and willingness to test new items. On the other side, customers were more impacted by brand reputation and quality, indicating a larger emphasis on longevity and dependability.
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  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 1
  • PageNo: 1747-1749

A Study on Personal Factors Influence the Purchase of Branded Android Television

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