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ETHICAL CHALLENGES IN DIGITAL MARKETING

  • Unique Paper ID: 165732
  • Volume: 11
  • Issue: 1
  • PageNo: 2274-2276
  • Abstract:
  • In this era of digital marketing, communication and information technology have changed the way marketers engage with consumers. Because it is less expensive and more cost-effective than an offline method, it is preferred. Online megastores have embraced it extensively. Nonetheless, there are several instances of online shops using dishonest business practices. This is leading to a negative attitude among customers towards online shopping. Indian customers are starting to feel more assured, although they are still cautious. Though digital marketing is still in its infancy, reports and occurrences of dishonesty, fraud, and misuse of bank account information are posing challenges to its progress. Furthermore, many marketers reach out to customers using unscrupulous means.
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  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 1
  • PageNo: 2274-2276

ETHICAL CHALLENGES IN DIGITAL MARKETING

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