Gender Specificity Amid Toys

Gender Specificity Amid Toys
Author(s):
Bhagyashree Kulkarni, Shravani Sawant, Malavika Manoj
Keywords:

Abstract
Assigning social significance to biological differences between the genders (male and female), which often results in gender inequality, is called gender differentiation. Through toys, gender differentiation, or to be specific, gender specificity can occur. It is widely accepted that children’s toy choice is highly gender-typed; children prefer toys stereotyped for their own gender or new toys labelled as such (Martin and Ruble, 2004). The research here focuses on why children chose toys that are gender-specific and does it influence the cognitive, biological and socio-cultural factors and if it is, it is different or same for male and female and how gender schema theory plays a role in toy preferences.
Article Details
Unique Paper ID: 166041 Publication Volume & Issue: Volume 11, Issue 1 Page(s): 2394 - 2402
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