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Consumer Shopping Behavior Towards Organized Retail Outlets

  • Unique Paper ID: 166082
  • Volume: 11
  • Issue: 2
  • PageNo: 2581-2586
  • Abstract:
  • The new expansions of retail formats are adaptations of Western formats fetching moderate to lukewarm success. The challenge lies in the retailer's understanding of customers' needs and motivations, and most importantly, such parameters and perceptible dimensions of the shopping experience which are considered more important by consumers in evaluating a store. It is found considerable research has been directed towards store attributes and store loyalty in Western countries. However, limited attention has been paid to this issue in developing countries. The major objective is to know consumer shopping behaviour towards organized retail outlets. The study was carried out in Hyderabad metropolitan city in Telangana state, India. The target population of this study included organized retail outlets in Hyderabad City. The sample subjects for the present research are selected consumers of organized retail outlets. The Sample size for the present study is 1000. The sampling technique used in this research study is the non-probability sampling technique of quota sampling and convenience sampling. Data for this study were both primary and secondary data. As far as the annual income category is concerned most of the respondents' annual income is between Rs 3-5 Lakhs, spent on shopping less than Rs 1000. Usually, they go shopping once a week in a given month, preferring/supermarkets, followed by discount stores for purchasing goods. Organized retailers should give more customized shopping experiences to the customers and benefit from the cost advantage and variety to be offered to the customers.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 2
  • PageNo: 2581-2586

Consumer Shopping Behavior Towards Organized Retail Outlets

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