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BEHAVIORAL FINANCE UNDERSTANDING INVESTOR PSYCHOLOGY

  • Unique Paper ID: 166296
  • Volume: 11
  • Issue: 2
  • PageNo: 408-410
  • Abstract:
  • Understanding the psychological factors that affect investor behaviour and how those factors affect financial markets has made behavioural finance an essential subject of study. Due to their option of efficiency and rationality, traditional financial theories frequently fall short in explaining the anomalies and illogical behaviours seen in real-world markets. The goal of this research is to examine the intricacies of investor psychology by delving into the emotions, social influences, and cognitive biases that influence investing choices. Through the integration of psychological and economic knowledge, this study investigates important ideas including mental accounting, herd behaviour, loss aversion, and overconfidence. The study emphasises the effects of behavioural biases on market outcomes, asset pricing, and financial decision-making through a thorough assessment of the literature and empirical evidence. It also addresses ways to lessen the negative consequences of irrational behaviour and provides helpful advice for financial advisors and investors. This research leads to better informed and efficient investment choices by deepening our understanding of behavioural finance, which in turn fosters increased market efficiency and stability.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 2
  • PageNo: 408-410

BEHAVIORAL FINANCE UNDERSTANDING INVESTOR PSYCHOLOGY

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UGC Approved
Journal no 47859

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