A Comparative Study of Customer Satisfaction towards E-Banking Services in Selected public and private sector banks, Mandya District
Author(s):
Mr. Manju CS
Keywords:
E-Banking, Customer Satisfaction, public sector bank, paired sample T-test etc.
Abstract
E- Banking is a innovative era in globalized stage and provides various electronic services such as, Mobile Banking, Internet Banking, and ATM services, Electronic Fund Transfer (EFT), Credit Cards and Electronic Clearing Services etc. Among all of these, ATM is the widely used and popular E-Banking services. The main objectives of the study is to examine the demographic profile of the customers and various factors influencing and satisfaction level among the customer in adoption of e-banking services in public and private sector bank in Mandya District. The present study has been collected from primary data was collected by on the basis issue of questionnaire, the population or sample size for study was only 75 respondents. For the purpose of analysis of data applied for Chi­ square tests and descriptive statistics, this study mainly find out There is no relationship between demographic variables of customer and E- banking services relates to public and private sector banks (canara bank and Axis bank).Finally this study concludes that customer are satisfied with e-banking services and more accuracy towards E-banking services in private sector banks compared to the public sector bank. Therefore public sectors bank in particular improve their performance in order to provide better modernized E- banking services to the customers in Mandya District.
Article Details
Unique Paper ID: 166469

Publication Volume & Issue: Volume 7, Issue 11

Page(s): 777 - 783
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