Author Login IJIRT Partner Network (IPN) Login

The Rise of The Gig Economy and Its Implications for Business Management in India

  • Unique Paper ID: 166763
  • Volume: 11
  • Issue: 2
  • PageNo: 1893-1899
  • Abstract:
  • In-depth research investigates the phenomenal growth of India's gig economy, exploring its profound implications for business management. A diverse group of 75 respondents, including business leaders, HR managers, and gig workers, participated in a survey that sheds light on the gig economy's size, growth, trends, and impact on various business functions. Using advanced statistical analysis, including descriptive statistics and t-tests, the study reveals the key drivers behind the gig economy's rapid ascent in India, namely technological advancements and demographic shifts. However, the findings also expose the obstacles that Indian businesses face in managing this new and dynamic workforce, including difficulties in retaining top talent, planning for workforce needs, and measuring performance. To overcome these hurdles, the study stresses the importance of leveraging digital platforms and tools, as well as implementing strategies such as flexible work arrangements, competitive pay, and training initiatives. By adopting these approaches, Indian businesses can successfully adapt to the gig economy and unlock its full potential. Ultimately, this study provides a rich understanding of the gig economy's effects on business management in India, offering practical guidance for businesses to flourish in this rapidly changing environment.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 2
  • PageNo: 1893-1899

The Rise of The Gig Economy and Its Implications for Business Management in India

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry