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@article{167750,
        author = {ARUN GANGWANI and Shriom kashyap and RAJ SHARMA and DAVESH GYANANI and ABHISHEK KUMAR CHOUDHARY},
        title = {Digital Adoption and  Transformation in MSMEs: “A Case  Study of Jaipur”},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {278-283},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167750},
        abstract = {This study examines the digital adoption and transformation trends within Micro, Small, and Medium Enterprises (MSMEs) in Jaipur, India. With the rapid advancement of technology and the increasing importance of digitalization, understanding the challenges and opportunities faced by MSMEs in adopting digital tools and strategies is crucial for their sustainable growth. Through a case study approach, this research explores the current state of digital adoption, identifies key factors influencing digital transformation, and evaluates the impact of digitalization on MSMEs in Jaipur. The findings shed light on the strategies employed by MSMEs to integrate digital technologies into their operations, the barriers hindering widespread adoption, and the benefits derived from digital transformation initiatives. Moreover, the study highlights the role of government policies, infrastructural support, and institutional frameworks in facilitating digitalization among MSMEs. By providing insights into the digital landscape of MSMEs in Jaipur, this research contributes to the broader discourse on digital adoption and transformation in emerging economies and offers recommendations for policymakers, practitioners, and MSME stakeholders to foster a conducive environment for digital innovation and growth. For a country like India, it is safeguarding the interest of the small vendors and providing them a chance to connect with the giant business houses. With the help of digitalization, these small businesses can grow and flourish. The study has explored that with the advent of digital processes firm efficiency has increased altogether but this number is very low.},
        keywords = {},
        month = {September},
        }