Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{167901,
        author = {Jyothi Venugopal and Mohd Mansoor Hussain and Dr. Zaker Ul Oman and Somnath Chattopadhyay},
        title = {Surveying Green Accounting Practices in Indian Corporations A Comparative Analysis},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {741-749},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167901},
        abstract = {This research paper delves into the exploration of green accounting practices across various industries in the Indian corporate sector, aiming to unearth the extent of adoption, perceived benefits, challenges, and the consequential impacts on both environmental and financial performance. The primary objective of this study is to provide a comparative analysis of green accounting practices across different industries, thereby identifying patterns, challenges, and sector-specific nuances. Employing a descriptive research design, the study gathered data through a structured survey targeting financial and sustainability officers across 150 corporations in sectors including Manufacturing, Services, Energy, Information Technology, and Telecommunications. The data were analysed using SPSS to perform descriptive and inferential statistical analyses.
Key findings reveal a varied adoption rate of green accounting practices across industries, with the Energy sector exhibiting the highest adoption rate. The perceived benefits underscored by respondents majorly encompass enhanced corporate image and improved regulatory compliance. Notably, the implementation of green accounting practices is fraught with challenges such as the lack of expertise and high implementation costs. Moreover, a positive correlation was observed between the adoption of green accounting practices and improvements in environmental and financial performance across industries.
The implications of these findings are profound, suggesting that while green accounting practices offer tangible benefits, the adoption barriers must be addressed to achieve widespread implementation. The study emphasizes the need for industry-specific strategies and the crucial role of stakeholders, including regulators, in promoting green accounting practices within the Indian corporate milieu.},
        keywords = {Green Accounting, Corporate Sustainability, Indian Corporations, Environmental Reporting, Industry Comparative Analysis},
        month = {September},
        }