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@article{167931,
        author = {Rithika K and Dr. Ramya N},
        title = {Impact of Visual Merchandising on Consumer Buying Behaviour in Retail Stores},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {839-847},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167931},
        abstract = {The project "Impact of Visual Merchandising on Consumer Buying Behaviour in Retail Stores" focuses on how the visual presentation of products in stores, such as displays, store layout, and lighting, affects consumer purchasing decisions. It examines whether these visual merchandising elements attract customers, influence what they buy, and improve their overall shopping experience. The study aims to help retailers understand the importance of good product presentation, leading to better customer satisfaction and increased sales. By optimizing these visual strategies, stores can potentially boost their competitiveness in the retail market.},
        keywords = {Visual Merchandising, Customer Satisfaction, Consumer Buying Behaviour, Retail Store, Hypermarket, Shopping Experience.},
        month = {September},
        }