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@article{168035,
        author = {Saravanakumar K and Dr. R. Mayilsamy},
        title = {Impact of Augmented Reality in E-commerce},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {1113-1117},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=168035},
        abstract = {This study delves into the effects of Augmented Reality (AR), on ecommerce by highlighting its role in improving the shopping experience for consumers. AR acts as a link between brick and mortar stores and online platforms by allowing customers to preview products prior to making a purchase. Through engaging features such, as try outs and interactive 3D product displays AR contributes to boosting consumer trust and lowering return rates. The research assesses how AR has the potential to transform the sector through enhancing customer interaction, satisfaction levels and overall sales performance. Furthermore, it showcases the advantages of augmented reality for companies such, as improving product promotion and boosting effectiveness, on retail sites.},
        keywords = {Augmented Reality, E-commerce, Virtual Try-Ons, Customer Engagement, Product Visualization, Online Retail.},
        month = {September},
        }