Impact of Augmented Reality in E-commerce

Saravanakumar K; Dr. R. Mayilsamy

Impact of Augmented Reality in E-commerce

Authors: Saravanakumar K, Dr. R. Mayilsamy

Unique Paper ID: 168035
Volume: 11
Issue: 4
PageNo: 1113-1117

Keywords: Augmented Reality E-commerce Virtual Try-Ons Customer Engagement Product Visualization Online Retail.

Abstract:
This study delves into the effects of Augmented Reality (AR), on ecommerce by highlighting its role in improving the shopping experience for consumers. AR acts as a link between brick and mortar stores and online platforms by allowing customers to preview products prior to making a purchase. Through engaging features such, as try outs and interactive 3D product displays AR contributes to boosting consumer trust and lowering return rates. The research assesses how AR has the potential to transform the sector through enhancing customer interaction, satisfaction levels and overall sales performance. Furthermore, it showcases the advantages of augmented reality for companies such, as improving product promotion and boosting effectiveness, on retail sites.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 4
PageNo: 1113-1117

Impact of Augmented Reality in E-commerce

Available:https://ijirt.org/Article?manuscript=168035

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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