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Customer Satisfaction on Banking Sector on Rural Area in Andhra Pradesh: A Study of Chittoor District

  • Unique Paper ID: 168207
  • Volume: 11
  • Issue: 5
  • PageNo: 351-356
  • Abstract:
  • The banking sector like many other financial service industries is facing a rapidly changing market, new technologies, economic uncertainties, fierce competition and more demanding customers and the changing climate has presented an unprecedented set of challenges. Banking is a customer oriented service. Constant research is recommendable as customer needs and expectations constantly changes over time and new technological inventions and products keeps on changing. The present study has some limitations and it is very essential to recognize them to re- fine future researches. First the study is limited in three cities which do not represent the all branches and outlets across the country. Second, the survey questionnaire was given during bank hours; respondents may not have had time to respond because of the lack of time, stress and pressure at work. For the future research, more related attributes can be added to make the survey more precise and more applicable to the banking industry. The research form can take the same method as this research or modified to fit the own criteria more specifically. The further research should be conducted continuously being based on both employee and customer satisfaction and then the data should be stored in their in-house system over time in order to monitor the changes. Customers are fairly satisfied with the scheme of loan products of banking sector. Most people are still unknown about the provided scheme or it could be as if the process to get loan from bank is too difficult. The bank should study more about the matter. Customers seem to be very satisfied regarding the deposit product however employee con tact relationship seems to be poor. The main focus of this paper customer satisfaction on banking sector in Andhra Pradesh: A Study of Chittoor district.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 5
  • PageNo: 351-356

Customer Satisfaction on Banking Sector on Rural Area in Andhra Pradesh: A Study of Chittoor District

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