A STUDY ON PURCHASE BEHAVIOUR OF CONSUMER TOWARDS ORGANIC PRODUCTS WITH SPECIAL REFERENCE TO SOUTHERN KERALA DISTRICTS

  • Unique Paper ID: 168654
  • Volume: 11
  • Issue: 5
  • PageNo: 1660-1668
  • Abstract:
  • Consumer preferences for organic products have been greatly impacted by the growing global knowledge of health, environmental sustainability, and ethical consumerism. Consumers who are concerned about their health and the environment are increasingly choosing organic products, which are defined by their natural farming practices and lack of artificial chemicals. Within this framework, the current research investigates consumer purchasing patterns for organic products, with a particular emphasis on Kerala's southern regions. Understanding the elements that encourage or impede the purchase of organic products is made easier in these areas because of their high literacy rates, traditional farming methods, and cultural propensity for natural and organic consumption. The study uses a mixed-methods approach, collecting data from a range of regional demographic groups through in-depth interviews and standardized questionnaires. Results show that purchasing organic products is most driven by worries about one's health, then perceived quality and environmental impact. But greater adoption is hampered by obstacles including increased costs, restricted availability, and ignorance. Consumer purchasing behaviour is greatly influenced by demographic parameters such as age, income, and education. Regional factors also impact customer behaviour, such as cultural norms and specific market conditions. Because they are more readily available and more widely known, urban areas have higher adoption rates than rural ones. The report makes recommendations for tactics to increase the use of organic products, such as competitive price, increased availability, and focused awareness efforts, all of which will eventually support southern Kerala's sustainable development.

Related Articles