Impact of Streaming Services Challenges on Consumer Behaviour

  • Unique Paper ID: 168656
  • Volume: 11
  • Issue: 5
  • PageNo: 1640-1645
  • Abstract:
  • Streaming services have been an enigma in the past recently and have completely changed and revolutionized the entertainment industry, consumer viewing habits and media consumption of the modern day. While this sector enjoyed a significant growth it now faces the difficulties of being at its peak . Increased competition, price hiking, subscriber fatigue etc. are some of the key challenges these services face. According to a CQ Researcher, the popularity of streaming is expected to increase in the next five years, so its high time this new and growing industry set up a certain format otherwise they risk losing what all they have built. With current global changes its natural for these services to shift more towards profit growth than subscriber growth however they forget a piece of the puzzle that the service is intended to be accessible easily to the consumer and a huge chunk of their growth relies heavily on their behaviour. The study aims to observe what initially led to the rapid success of these platforms, causes of declining interest, consumer disillusionment and the importance of keeping this industry alive and stable. Key objectives to be fulfilled within the study include analysing relation between these services and consumers, causes behind the change in trends and what solutions can be provided. It aims to showcase that no matter how huge the industry, consumer behaviour can make or break it at a snap of a finger.

Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 5
  • PageNo: 1640-1645

Impact of Streaming Services Challenges on Consumer Behaviour

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