A Study on Consumer Awareness towards Digital Payment System in Bangalore City

MANCHAIAH

A Study on Consumer Awareness towards Digital Payment System in Bangalore City

Authors: MANCHAIAH

Unique Paper ID: 169122
Volume: 5
Issue: 4
PageNo: 417-423

Keywords: Consumer Awareness Digital Payment System Digital Payment Mode

Abstract:
India is moving on the trail of a serious digital revolution. Digitalization of the payment mechanism are going to be considered as milestone within the era of cashless future economy. Adoption of cashless transaction has been significantly pushed by Prime Minister Mr. Narendra Modi as a part of state reforms after demonetization of high value currency. The study is conducted in Bangalore City. It's Major City of Karnataka with higher literacy rate. The aim of this study is to awareness level of consumer towards digital payment systems or mode. A Sample size is 189 selected using the convenience sampling. Structured questionnaires are used for collecting data. The responses from the respondents were analyzed using the Chi Sqare Test and simple percentage analysis etc,. The end in this study indicate that the majority of all the respondents wasn't conscious of all the modes of digital payments. Government should make their consumer aware of and educate them regarding different digital payment modes and will organize seminars and conference to educate them. The study gives emphasis to the proportion of awareness on maximum utilization of technology. Government should take effective measures in creating awareness towards the effective usage of technology and security.

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Cite This Article

ISSN: 2349-6002
Volume: 5
Issue: 4
PageNo: 417-423

A Study on Consumer Awareness towards Digital Payment System in Bangalore City

Available:https://ijirt.org/Article?manuscript=169122

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