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Exploring the Neuro - Psychological Drivers of Impulse Buying: An Analysis of Marketing Tactics, Ethical Implications, and Demographic Differences

  • Unique Paper ID: 171072
  • Volume: 11
  • Issue: 7
  • PageNo: 2052-2064
  • Abstract:
  • Impulse buying is a prevalent phenomenon in consumer behavior, significantly influenced by both psychological factors and external stimuli. This paper aims to explore the neural and psychological drivers behind impulse buying, examining how marketing tactics leverage these insights and the ethical implications of such strategies. With the rise of personalized marketing and technological advancements like AI, understanding the mechanisms behind impulse buying has become more critical. The study uses a combination of secondary and primary data, with a sample size of 300 respondents, to analyze consumer behavior in relation to emotional triggers, cognitive biases, and the role of the retail environment in shaping impulsive decisions. The research utilizes various statistical methods, including ANOVA and correlation analysis, to assess how demographic factors, emotional states, and marketing strategies influence impulse buying behavior. The findings reveal significant demographic differences in impulsive behaviors, with younger consumers and those in high-stress emotional states showing a greater tendency to make impulsive purchases. Moreover, the paper highlights the ethical concerns surrounding manipulative marketing tactics that exploit psychological vulnerabilities. This study further suggests that while marketing can increase sales, it must be approached with ethical considerations to avoid negative impacts on consumer well-being. The findings contribute to a deeper understanding of impulse buying, proposing recommendations for brands to create ethical and responsible marketing strategies. Finally, the study identifies areas for future research, particularly in understanding the impact of AI-driven personalization and the long-term effects of impulse buying on consumer satisfaction.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 7
  • PageNo: 2052-2064

Exploring the Neuro - Psychological Drivers of Impulse Buying: An Analysis of Marketing Tactics, Ethical Implications, and Demographic Differences

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