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@article{172123,
        author = {Dr.MV. Praveen},
        title = {Ecopreneurship: Boons and Challenges in Indian Business Context},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {8},
        pages = {1974-1980},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172123},
        abstract = {Ecopreneurship, or ecological entrepreneurship, has emerged as a sustainable approach to addressing environmental challenges while fostering economic growth. In India, with its diverse ecological zones and growing environmental consciousness, ecopreneurship presents both significant opportunities and hurdles. This article examines the concept of ecopreneurship in the Indian context, highlighting its advantages, such as environmental conservation, job creation, and market potential, while also exploring challenges like regulatory hurdles, financial constraints, and cultural barriers. Using secondary data, this paper explores current state of ecopreneurship in India, analysing case studies and trends to propose solutions for sustainable growth.},
        keywords = {Ecopreneurship, India, sustainability, green economy, Start-ups, challenges, opportunities},
        month = {January},
        }