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Next-Generation Business Intelligence: The Impact of Advanced Analytics on Strategic Decision-Making

  • Unique Paper ID: 172329
  • Volume: 11
  • Issue: 8
  • PageNo: 2726-2741
  • Abstract:
  • Next-generation Business Intelligence (BI) is transforming strategic decision-making through advanced analytics, leveraging technologies like artificial intelligence, machine learning, and big data. This study explores how predictive and prescriptive analytics enhance decision-making accuracy, agility, and competitiveness across industries. By analyzing existing frameworks, this research identifies challenges such as data governance and organizational resistance while highlighting opportunities for integration into strategic processes. A conceptual model is proposed to bridge gaps between traditional BI and advanced analytics, offering practical insights for businesses aiming to stay competitive in a data-driven world. The findings contribute to academic literature and provide actionable strategies for industry stakeholders to embrace innovation responsibly.
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  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 8
  • PageNo: 2726-2741

Next-Generation Business Intelligence: The Impact of Advanced Analytics on Strategic Decision-Making

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Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

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