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Enhancing Direct Market Access for Farmers Through a Mobile App and Integrated Information System

  • Unique Paper ID: 172574
  • Volume: 11
  • Issue: 9
  • PageNo: 165-170
  • Abstract:
  • The Indian agricultural secto faces persistent challenges in bridging the gap between farmers and consumers, resulting in reduced farmer profits and limited consumer access to affordable, fresh produce. Many farmers rely on middlemen, which erodes their earnings through high fees, lower price offers, and delayed payments. Additionally, unpredictable weather and fluctuating market prices further complicate income stability. This research proposes an innovative Android application, Farmers Market App, that integrates machine learning (ML) and blockchain technologies to address these issues. The app provides dual-language support (Kannada and English), enabling farmers to upload produce images that are automatically identified and priced using ML models, including Convolutional Neural Networks (CNNs) for crop recognition.The app empowers farmers by offering real-time price predictions, weather forecasting, logistics support, and a Natural Language Processing (NLP) interface for seamless interaction in regional languages. Consumers benefit from direct access to fresh produce, secure blockchain-based transactions, and digital wallets, ensuring transparency and safety. Building on the work of Dhanapal et al. (2021) and Samuel et al. (2020), this study demonstrates how advanced technologies can eliminate intermediaries, increase farmer incomes, and promote sustainable farming practices. By creating a direct, efficient, and transparent marketplace, this research contributes to food security, agricultural efficiency, and equitable market access for smallholder farmers.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 9
  • PageNo: 165-170

Enhancing Direct Market Access for Farmers Through a Mobile App and Integrated Information System

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