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A STUDY ON AWARENESS ON GREEN MARKETING AMONG CONSUMERS WITH REFERENCE TO PALAKKAD TOWN

  • Unique Paper ID: 172953
  • Volume: 11
  • Issue: 9
  • PageNo: 1433-1440
  • Abstract:
  • Green marketing has emerged as a pivotal approach for businesses seeking to align their strategies with sustainable development goals and environmental concerns. This study explores consumer awareness of green marketing in Palakkad Town, focusing on the extent of awareness, find the willingness of the consumers to pay more for green products and evaluate the satisfaction level of consumers on green marketing. A structured survey was conducted among diverse demographic groups to assess their familiarity with eco-friendly products, green branding, and sustainability initiatives. The findings reveal varying levels of awareness and highlight key drivers, such as education and environmental consciousness that influence consumer perceptions. The study underscores the need for enhanced communication and promotional strategies to bridge knowledge gaps and foster a deeper commitment to green practices. These insights can aid businesses and policymakers in promoting sustainable consumer habits in Palakkad and similar regions.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 9
  • PageNo: 1433-1440

A STUDY ON AWARENESS ON GREEN MARKETING AMONG CONSUMERS WITH REFERENCE TO PALAKKAD TOWN

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