INFLUENCER MARKETING AND ITS ROLE IN CONSUMER BEHAVIOUR AND PURCHASE INTENTIONS IN THE FASHION INDUSTRY

Sakshi Chouhan; Trushalkumar Makavana

INFLUENCER MARKETING AND ITS ROLE IN CONSUMER BEHAVIOUR AND PURCHASE INTENTIONS IN THE FASHION INDUSTRY

Authors: Sakshi Chouhan, Trushalkumar Makavana

Unique Paper ID: 174171
Volume: 11
Issue: 10
PageNo: 2710-2717

Keywords: Consumer Behavior Fast Fashion Marketing Strategies Social Media Marketing Zara Cyprus.

Abstract:
This article aims to examine the impact of marketing strategies on consumer behavior within the fast fashion industry, specifically focusing on Zara's operations in Cyprus. By exploring the relationship between marketing strategies and consumer responses, the research seeks to contribute to the understanding of effective strategies in this dynamic market.

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ISSN: 2349-6002
Volume: 11
Issue: 10
PageNo: 2710-2717

INFLUENCER MARKETING AND ITS ROLE IN CONSUMER BEHAVIOUR AND PURCHASE INTENTIONS IN THE FASHION INDUSTRY

Available:https://ijirt.org/Article?manuscript=174171

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UGC Approved
Journal no 47859

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