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Investment Patterns of Middle-Class Investors in Lucknow and Kanpur: A Gender-Based Comparative Study

  • Unique Paper ID: 174197
  • Volume: 11
  • Issue: 10
  • PageNo: 2898-2903
  • Abstract:
  • Investment behavior is a complex interplay of demographic, economic, and psychological factors, with gender being a key determinant. This study examines the investment patterns of middle-class investors in Lucknow and Kanpur, focusing on gender-based differences in investment preferences, risk tolerance, investment amounts, time horizons, and decision-making factors. Using a quantitative research approach, data was collected from 150 respondents (90 males, 60 females) through structured questionnaires and analyzed using Chi-Square tests and the Mann-Whitney U test. The findings reveal that gender significantly influences risk tolerance (p = 0.000), investment amount (p = 0.008), and investment time horizons (p = 0.000), with women displaying more conservative investment behavior. However, no significant gender-based differences were observed in investment decision-making factors (p = 0.166) or preferences for most investment avenues except gold, which was significantly preferred by females (p = 0.000). The results suggest that while gender shapes investment strategies, fundamental investment considerations such as safety and returns remain similar across both groups. These insights can help financial institutions design gender-sensitive investment products and enhance financial literacy programs to cater to diverse investor needs.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 10
  • PageNo: 2898-2903

Investment Patterns of Middle-Class Investors in Lucknow and Kanpur: A Gender-Based Comparative Study

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