Author Login IJIRT Partner Network (IPN) Login

A STUDY ON CONSUMER BEHAVIOUR TOWARDS READY TO EAT FOODS

  • Unique Paper ID: 175175
  • Volume: 11
  • Issue: 11
  • PageNo: 1897-1902
  • Abstract:
  • With the increasing pace of modern life, consumers are increasingly seeking convenient food options that are easy to prepare and consume. Most of the time people prefer instant food like cup noodles, chapati, nuggets, instant idly, dosa mix etc. specially youngsters. Ready-to-eat (RTE) foods have emerged as a popular solution to this need, offering a range of convenient and easy-to-prepare options that require minimal time and effort. This study is limited to 102respondents between the ages 15 to 45 in Tamil Nadu which had been contacted using social media. In this study 59.8% are males and 40.2% are females. Each respondent to this study asked to complete a short questionnaire in order to analyse the data. This study aims to investigate consumer behaviour towards RTE foods and identify the factors that influence their purchasing decisions, analyse the consumer perception and consumer satisfaction towards Ready-To-Eat Food products. The results of the study reveal that convenience, taste, and availability are the most important factors that influence consumer behaviour towards RTE foods. Consumers prefer RTE foods that are easy to prepare and have a long shelf life, and are willing to pay a premium price for RTE foods that they perceive as healthier and of better quality. Overall, the study provides important insights into consumer behaviour towards RTE foods and highlights the need for further research to explore the potential health risks associated with RTE foods.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 11
  • PageNo: 1897-1902

A STUDY ON CONSUMER BEHAVIOUR TOWARDS READY TO EAT FOODS

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry