A Study On Influencer Marketing Vs Traditional Marketing In The Coca Cola Company

Mr. Shubhesh Rao; Ms. Shreeja

A Study On Influencer Marketing Vs Traditional Marketing In The Coca Cola Company

Authors: Mr. Shubhesh Rao, Ms. Shreeja

Unique Paper ID: 176478
Volume: 11
Issue: 11
PageNo: 5781-5784

Keywords: No Keywords Found

Abstract:
This study examines the comparative efficacy of influencer marketing and traditional marketing methods employed by the Coca-Cola Company. Utilizing a mixed-methods approach, including content analysis of marketing campaigns, consumer surveys, and analysis of social media engagement metrics, the research evaluates the strengths and weaknesses of each strategy. Specifically, it investigates how influencer collaborations and traditional advertising impact brand awareness, consumer purchase intentions, and overall marketing ROI. The results contribute to a deeper understanding of the shifting dynamics in contemporary marketing and offer actionable recommendations for Coca-Cola's marketing strategy. This research analyzes the performance of influencer marketing versus traditional marketing campaigns conducted by the Coca-Cola Company. It focuses on quantifiable metrics such as reach, engagement rates, conversion rates, and brand sentiment to assess the comparative impact of each strategy. The study employs quantitative analysis of social media data, sales figures, and survey responses to determine the relative effectiveness of influencer-led campaigns and traditional advertising in driving consumer behavior. Findings provide insights into optimizing marketing spend and maximizing brand impact in the competitive beverage industry. The marketing landscape is rapidly evolving, with influencer marketing emerging as a powerful alternative to traditional advertising. This study investigates the Coca-Cola Company's adaptation to this shift by comparing the performance of its influencer marketing initiatives with its traditional marketing campaigns. Through a comprehensive analysis of campaign data, consumer feedback, and industry trends, this research explores the strategic advantages and challenges associated with each approach. The findings offer valuable insights into the future of marketing for global brands and the optimal integration of influencer and traditional strategies.

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ISSN: 2349-6002
Volume: 11
Issue: 11
PageNo: 5781-5784

A Study On Influencer Marketing Vs Traditional Marketing In The Coca Cola Company

Available:https://ijirt.org/Article?manuscript=176478

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