Author Login IJIRT Partner Network (IPN) Login

Harmonizing Forces: The Symbiotic correlation of AI and E-Commerce in Shaping Consumer Demands

  • Unique Paper ID: 179412
  • Volume: 11
  • Issue: 12
  • PageNo: 6652-6658
  • Abstract:
  • In the rapidly changing landscape of globalization, the correlation between artificial intelligence (AI) and e-commerce is playing a predominant force in framing the consumer demand. This study instigates the relationship between these two entities, exploring how Artificial Intelligence technologies are used by the companies to study the behaviour of consumers and how they utilize it in ecommerce platforms. The study aims to study interconnectedness between AI and e-commerce on how it impacts consumer behavior, preferences, and purchasing trend. This study also explores the ways in which AI algorithms, powered by multiple data and real-time analytics, dynamically adapt to changing consumer demand pattern. By leveraging the AI's database, ecommerce platforms can provide a comprehensive and personalized recommendations, which will enhance the user experiences, and accurately predict market trends. Furthermore, the study looks into the ethical considerations in the usage of AI in e-commerce, especially the privacy concerns of consumers and data security. As the usage of AI becomes an integral part of the consumer experience, it is important to look into the ethical implications to establish a fair guideline by the government and verify the transparence in the digital marketplace. By studying the real-world examples and case studies, this research will provide a comprehensive understanding of how the AI and e-commerce are reshaping consumer desires in the e-market landscape. As businesses grow and delve into digital spectrum, the insights derived from this study provide a valuable perspective for business leaders, policymakers, and researchers, providing clarity where the confluence of technology and commerce shapes the digital world.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 12
  • PageNo: 6652-6658

Harmonizing Forces: The Symbiotic correlation of AI and E-Commerce in Shaping Consumer Demands

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry